During many years the exhibition stands have proven to be an effective marketing tool for companies from all over the world. And they cover all industries, however not just for economy.
Therefore participants of the exhibition events receive the necessary audience, since the organizers of these events carry out a wide or targeted advertising company to attract highly specialized slices to the target audience for each specialized exhibition.
For participating in exhibitions exhibitors try to use all known channels to highlight their products from competitors’ ones, in this competition the stand constructors use as standard and also try to invent unique ways.
We can say that standard methods for exhibition stand construction can be included such technical elements and ways as:
1. The flooring
The false (raised) floor (platform) including back-lighting of the edges, or/and parts of the surface, or even the entire floor area. In conclusion the most used materials for floor covering are carpet, laminated panels, laminated chipboard, linoleum.
2. The two-floor (double-decker) booth designs.
A few years ago such designs were very popular. Actually at present time its using has slightly decreased, but they are a very effective tool for such stands, for example because of some reasons a small area. We have to add also that such structures require the engineering calculations of the static load for the construction structure.
3. The maximum stand height.
Most of the exhibition centers in Moscow and Ukraine limit the height of the booth construction by six meters. But the height may also be limited by the specificity of the exhibition halls, where the lower part of ceilings can be placed etc.
4. The lighting elements.
Most of them are back-lit and they can be divided into just as decorative elements, and also the inner illumination of the images that have the informative sense.
5. The suspended elements from the ceiling of exhibition pavilions.
The height of the suspension is limited by the height of the ceiling of the pavilions, the weight of the construction can also be limited by the structural features of the ceiling in addition. The design of the suspension must be strong so that it can withstand the load. The most used constructions for suspended elements are aluminum trusses, the benefits of which are structural stiffness and ease. The task of suspended structures in the first place is to increase the height of the stand, thereby making the stand more visible besides, it enables the installation of lighting equipment for the best lighting exhibition space. Recently, in order to increase the attractiveness of the exposing, dynamic light solutions are also used.
6. 3D items and logos.
These elements can also be divided into two main types: with and without lighting. The lighting of 3D elements can be produced as lighting curved boxes (with illumination of the front surface and/or side surfaces), or only the light boxes are usually made by using materials such as foam PVC, acrylic plexi-glass, aluco-bond. Ordinary the 3D objects are made mainly of plywood, MDF, chipboard, foam PVC, foam polystyrene, foam. The thickness of the elements depends on the thickness of the material, which can be made of several layers if required.
7. The areas for negotiation (meeting area).
The exhibitors need several types of premises on the area of the exhibition stand: open, closed and semi-open. Open areas: mostly used a round tables and a regular chairs, a high tables and bar stools also, sofas with low coffee tables as well. The closed and the semi-closed areas can be like a lounge zone or a conference room with appropriate furnishings and accessories to them.
8. The media content.
The media content players: large size screen monitors (TV) from 40 to 80 inches, LED seamless screens of P- 3-6 resolution, seamless plasma panels of size 42 or 50 inches, projection screens, touch The audio equipment is added to the video content very often as well.
The exhibition stands are used not only at commercial exhibitions, but also in shopping malls, conferences and seminars, festivals and sports competitions.
Often many promotions or another events held on open areas.
Stand constructions for open areas have special requirements in contrast to similar designs in standard exhibition pavilions or halls. The main risks faced by stand constructors and participants in this case are the first risks of fall-outs. For protection against fall-out using waterproof materials of external structures such as aluminum and iron frames, plastic panels, tent (canvas) fabrics with printed of sticker graphic images. We have to remember about reinforce of structures and materials under heavy fall-out, otherwise the constructions may be damaged by heavy of water or snow. In addition, attention should be paid to floor coverings due to the possibility of wetting and increased risk of slipperiness. Separately, we must pay attention to electrical equipment, its communication in accordance with the standards of outdoor protection.
Another type of risk on open areas is a wind load on the surface of structures. Depending on the geographical location, wind loads can be different and accordingly different ways of strengthening and binding the frames of pavilions or stands should be used accordingly.